Find the character.
Start with the name, audience, business, and references. Agree on the personality the mark needs to carry.
SERVICES / 04
A mark with
your name on it.
A wordmark, an emblem, or a considered refresh. A logo shaped around the business it represents and the places it needs to appear.
LOGO DESIGN
For a new business ready for its first logo, or an existing one whose mark needs a stronger, more usable direction.
Plan this projectTHE SCOPE MAY INCLUDE
- 01Logo concepts and agreed refinement rounds
- 02Primary logo, alternate lockups, and icon versions
- 03Scalable SVG and PDF files, plus transparent PNGs
- 04Light and dark versions with simple usage guidance
Concept count, revisions, file formats, and any font licensing are defined in the scope.
THE APPROACH
From a clear brief
to a considered result.
Explore and refine.
Review the agreed logo directions, choose a route, and refine its proportions, lettering, and small-size use.
Prepare for real use.
Check light and dark backgrounds, build the agreed variations, and organize files for websites, social profiles, and print.
FOR OUR FIRST CONVERSATION
Start with what
you already have.
Your exact business name, tagline if you use one, any existing logo, a few references, and where the mark will appear.
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